Half Times Online

overview

Robert Half Times magazine contains company information for all employees, including news items, social media updates, LOB insights, feature articles and anniversary recognition. The four-color print magazine is available only in a limited number of copies at all office locations. Customer requested an in-house print publication be added to the company intranet. Challenges included integration into current intranet design, user familiarity with content when transferred to a digital version, and meeting customer’s development needs. Users were asked to complete a brief questionnaire prior to the interview to answer company information and share their familiarity with the Half Times publication and to be also tested with proposed site navigation.

Role

As a User Experience Designer/Architect, I helped facilitate and test proposed site navigation and to see if user’s were able to complete tasks.

Half times home page

Pre-Interview QUESTIONNAIRE

Users were asked to complete a brief questionnaire prior to the interview to answer company information and share their familiarity with the Half Times publication.

Interview Specification

Eleven (11) individuals were interviewed from April 16, 2018 to May 23, 2018. In the interview, users were asked to complete a series of four tasks involving the navigation within the proposed Half Times Online design. After the interview, users were asked to complete a feedback survey.

Participant Quotes

Participants' thoughts on an online version of Half Times:

"Seems user friendly. I enjoy learning about what's going on as a company as well as with local offices."

"Excellent idea! Would get much more traction than the print version."

"Would be great so we could have more real-time stories outside of the normal quarterly print schedule."

"Much better than waiting to receive a hard copy of the times in the remote office I work in. Far more convenient and why waste paper? Go Green!"

​Participants' reactions during testing:

"We all love Resumania, looking at photos and pictures"

"Really easy." "User friendly."

"I like Half Times because it feels very international - people, faces, and stories."

Outcome

The UX Team discovered that participants had a lot of positive associations with Half Times and the potential of putting it online. The proposed site navigation worked, and all participants were able to complete tasks without getting stuck. Majority of participants worked systematically through the navigation by scanning the page from left to right. International participants ​voiced concerns about including global branding and content.